The first poster for Oliver Stone’s Savages was released today, and it bears more than a passing glance to Alejandro Gonzalez Inarritu’s Babel poster from 2006, created by BLT & Associates. I have no idea who made The Savages poster, but thought it might be fun to take a look at them both, side-by-side. Savages appears to be another Crash/Traffic-type film, filled with lots of characters converging through numerous story-lines to portray some sort of reflection on human nature itself. Inarritu’s Babel was similar, albeit with seemingly more disconnected and distinct story-lines, using the language barrier to create a much more broader and global palette (hence the film’s title based on the Biblical story of the Tower of Babel).
While I can’t properly critique each each poster’s usage of similar design techniques since I haven’t seen Savages, and it’s been ages since I’ve seen Babel, I think there are things to admire in both of them. Aesthetically, Savages‘ art boasts a beautiful color palette, using a nice, clean atypical (for big Hollywood) grid system and clean, bold typography to show off a host of characters and stars. Babel on the other hand, is more conceptual, based on it’s crumbling tower of type, and moody, muted tones, which also reflect the film’s harsh tone and reflection.
In the end, I dig both posters, but love Babel more just because of the intrinsic concept behind it. With thousands of films and posters coming out everyday, nothing is truly original when it comes to posters which are required to showcase a huge amount of stars, but these two stick above most of the trash out there; I’ll be remembering both due to their, clean, slick execution for some time to come.
Who do you think wore it best, and has anyone read Savages or looking forward to it?
Click the image up top to see each poster bigger.