The first time I took notice of Goodwill’s advertising was this brilliant Halloween ad from a few years back. Last year however, they got a little more creative (and creepy), using tried and true street art methods to promote the taglines “Be anything this Halloween” and “Go undercover this Halloween“. I really love that they took such a cool, creative fringe method, essentially challenging people to think a little more outside the box. The campaign, entitled “Street Masks” was created by Red the Agency. via

SG