The Predator poster 2018 Shane BlackSomething is going on at 20th Century Fox. The Predator is one of their best, untapped franchises, but for some reason, they can’t figure out how to market this latest film. Director Shane Black is armed with an amazing cast, and seems to have made a triumphant return to the iconic hunters, one that is unabashedly violent and bound to push some buttons. So why is Fox having a hard time selling it?

This latest poster and trailer is what the studio should’ve lead with. There’s mystery. Swagger. Scope. And carnage. I’m really rooting for Black on this on – here’s hoping that this new trailer helps to sway those bad first impressions.

The Predator hits theatres September 14th. via