Børns-electric_loveStolen Shots is a column in which our bud, fellow director Caleb Jackson picks apart some music videos that we love. Check out what he’s got to say, because it’s awesome.

So, admittedly, I didn’t mean to watch this video. I had just watched the new Hook n’ Sling vid from my Roku Vimeo app, and this automatically came up next. It instantly got my attention though, thanks to a glitter-laden Børns walking though the dark fantasy-like forest, and the ethereal pop melody that kicked it all off. I was hooked, captivated with the ambition of the video and the pure fun it exuded until the very end. No real narrative here, just a straight up performance vid with dancers, fantastical neon lights and even a hallucinatory animated sequence.

I have to point out the connection I found with the late king of glam, T. Rex’s Marc Bolan. Not only is the guitar tone evocative, but the whole attitude of the video seems to be glorifying romantic excess in the same way that Bolan did; if you watch some of the old T. Rex videos, you’ll find the same fantastical approach. The glitter, the lights, and the drug references suggest that love is a crazy trip that is dramatic and electric, like the songs he would put out. I didn’t catch any car metaphors in this one though!

This really did it for me in many regards – but mostly the art direction. I really love when a video can combine analog and digital effects to create an unforgettable experience. Production designer Cody Fusina seems to have blown up in the last few years, working with everyone from Jason Derulo to the king of neon, Riff Raff. The neon lights in this vid are insane, and they really make this a unique experience.

Directors Ben & Ross have been working with a lot of different kinds of artists, but they seem to be making a name for themselves with interesting takes on performance video experiences. They did one with Disclosure that also used lights and visual effects to completely captivate, and another with Slaves that was Spike Jonze level crazy! Watch out for these guys, I think they’re gonna blow up huge!

Caleb

Caleb Jackson is a director/writer/producer at Felt Film. He’s got some more music video reviews at Lowlyer.